The Salvation Army continues its annual Red Kettle Campaign with new safety measures in place amid the COVID-19 pandemic. Using the hashtag #RescueChristmas, this year’s Red Kettle Campaign began in Alexandria on Nov. 14 and will run through Dec. 24. The tradition dates back to 1861 and this year the organization is promoting contactless giving in an effort to raise funds to address the dramatic increase in needs of those most impacted by the pandemic.
According to the Alexandria Gazette Packet, "Funds raised through the Red Kettle Campaign remain in the area and assist individuals and families with a range of emergency social services, helping 33,874 individuals over the past year in D.C., Maryland, and Virginia. Nationally, last year’s Red Kettle Campaign raised $126 million, but the Salvation Army, headquartered in North Old Town, expects an unprecedented decline as the pandemic forces many shoppers to stay home."
As per Alexandria Gazette Packet, "At the same time, the organization is seeing an increase in demand. Already serving more than 23 million Americans each year, the Salvation Army expects to help an additional 6.5 million people this holiday season. Services available through the Salvation Army include emergency social service assistance, homeless nutrition, transitional shelter, an anti-human trafficking shelter, comprehensive substance abuse treatment, disaster relief, and youth enrichment programs. To donate or learn more, visit https://salvationarmynca.org/ or call 1-800-SAL-ARMY."